IRONMAN Announces Ironman 70.3 Atlantic City

 

IRONMAN 70.3 Atlantic City to take place in Atlantic City, New Jersey on September 18, 2016;
General Registration to open November 2, 2015

The Multiple Myeloma Research Foundation (MMRF) Named the Charity Partner of Inaugural Race

TAMPA, Fla. (Oct. 22, 2015) – IRONMAN announced today the addition of the IRONMAN® 70.3® Atlantic City triathlon, which will take place on September 18, 2016, in the scenic and exciting southern New Jersey destination.

“We have been looking to expand in the North East region and are pleased to add the landmark location of Atlantic City to our IRONMAN 70.3 race series,” said Steve Meckfessel, Managing Director of Global Race Operations for IRONMAN. “We are proud to offer this event in such an iconic East Coast destination that is sure to provide athletes and their supporters an unforgettable race experience.”

The IRONMAN 70.3 Atlantic City triathlon begins with a 1.2-mile sheltered swim in the beautiful back bays of Atlantic City. From the shore, spectators will be able to view the entire swim course, which will be framed by the Atlantic City skyline. The single-loop 56-mile bike course is flat and fast through vineyards, state forests, riverside towns and a portion of the Atlantic City Expressway, which athletes will ride without traffic (and toll-free!). Finally, the 13.1-mile run course features striking views of the Atlantic Ocean on the world-famous Atlantic City Boardwalk, a one-of-a-kind race experience for both athletes and spectators.

“Hands-down, southern New Jersey in September, with its stunning backdrop of beaches, vineyards and forests, is the ideal location for the inaugural IRONMAN 70.3 Atlantic City triathlon,” said Stephen Del Monte, IRONMAN 70.3 Atlantic City Race Director and CEO DelMoSports. “Located just an hour from Philadelphia and two hours from New York City, this exceptional venue is an ultra-convenient East Coast destination for athletes, their family and friends.”

Located in southern New Jersey, Atlantic City is a bustling and invigorating location known around the world for its casinos, boardwalk and beach. Its mix of modern accommodations and natural beauty is sure to please and entertain visitors from all walks of life. The Atlantic City Boardwalk, part of the IRONMAN 70.3 Atlantic City run course, stretches nearly four miles up the coast and hosts a variety of restaurants and shops. It also served as the inspiration for the iconic board game, Monopoly. Atlantic City is famous for hosting the Miss America Pageant, held annually in early September, along with a variety of other concerts and events.

“As Atlantic City continues to diversify and attract high-profile sporting events to our city year round, the Atlantic City Sports Commission is thrilled to announce our partnership with IRONMAN. Athletes from around the world will have the rare opportunity to compete throughout our beautiful seaside resort,” said Jim Wood, President and CEO of Meet AC and the Atlantic City Sports Commission.

The IRONMAN 70.3 Atlantic City triathlon will offer age-group qualifying slots for the 2017 IRONMAN 70.3 World Championship, recently announced to be taking place in Chattanooga, Tennessee.

The Multiple Myeloma Research Foundation (MMRF) has been named the Official Charity Partner of the 2016 IRONMAN® 70.3® Atlantic City triathlon.  As the Official Charity Partner of the inaugural event, MMRF will send a team of up to 100 athletes through their “Team for Cures” endurance training and fundraising program. The program participants will raise funds to accelerate the development of next generation multiple myeloma treatments to extend patients’ lives, and lead to a cure. The MMRF-IRONMAN partnership further establishes the bold leadership position of the MMRF in the category of premier endurance sporting events.

“The MMRF is a game-changing organization that, with the help of its visionary partners, has transformed the way cancer research is done,” said Alicia O’Neill, MMRF Director Partnerships and Business Development. “We are thrilled to expand our successful partnership  with IRONMAN, and look forward to providing the same incredible MMRF team experience in Atlantic City that we currently do at IRONMAN 70.3 Arizona and IRONMAN Lake Placid, where we are the Official Charity Partner."

General registration for IRONMAN 70.3 Atlantic City will open November 2, 2015 at www.ironman.com/atlanticcity70.3. For more information on the IRONMAN brand and global event series, visit www.ironman.com. Athlete inquiries may be directed to atlanticcity70.3@ironman.com.

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About IRONMAN

The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 250 events and five unique brands: IRONMAN®, IRONMAN® 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit www.ironman.com.

About Multiple Myeloma and the Multiple Myeloma Research Foundation (MMRF)

Multiple Myeloma is, at this time, an incurable blood cancer.  Although much progress has been made in treating multiple myeloma, the five-year relative survival rate remains one of the lowest of all cancers.  The mission of the MMRF is to relentlessly pursue innovative means that accelerate the development of next-generation multiple myeloma treatments to extend the lives of patients and lead to a cure. The MMRF is the world’s number-one private funder of multiple myeloma research, and has raised more than $300 million since its inception. The MMRF directs nearly 90% of total budget to research and related programming. As a result, the MMRF is consistently recognized as one of the top charities by non-profit evaluators like Charity Navigator and the Better Business Bureau. The MMRF has helped reimagine the research model that is now speeding success across all forms of cancer.

 

Media Contacts:

Ellie Seifert, IRONMAN
(516) 993-6449
Ellie.Seifert@ironman.com 

Jessica Merrill, Meet AC & Atlantic City Sports Commission
(609) 449-7147
jmerrill@meetinac.com 

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