MAAC Unveils Official Logo for Basketball Championships in Atlantic City

EDISON, N.J. (Aug. 26, 2019) – The Metro Atlantic Athletic Conference (MAAC) has unveiled the official logo for the 2020-22 MAAC Men’s and Women’s Basketball Championships in Atlantic City. 

The 2020 Championships take place March 10-14 and mark the event’s inaugural year at Atlantic City’s Jim Whelan Boardwalk Hall. In June 2018, the MAAC announced a three-year contract that would bring the Championships back to the state of New Jersey for the first time since the 2003 Championships at Trenton’s Sovereign Bank Arena (now CURE Insurance Arena).

“Today’s logo release is the tipoff of what will be an exciting move for the MAAC and its member institutions to Atlantic City and the famous Jim Whelan Boardwalk Hall,” said MAAC Commissioner Rich Ensor. “We are proud to host the upcoming MAAC Basketball Championships in a destination site of Atlantic City’s caliber and want to reinforce our ties to the community, and the Garden State, whenever possible.”

The logo design features elements from Atlantic City’s iconic boardwalk, as well as a silhouette of Jim Whelan Boardwalk Hall. Production of the design was coordinated by Michelle Perry, who is a senior consultant with Burson Cohn & Wolfe and advises the MAAC on arena operations, site bids and branding.

“Atlantic City couldn’t be prouder to be the new home of the MAAC Championships for the next three years to come,” said Daniel Gallagher, Director of Sports Sales at the Atlantic City Sports Commission. “We believe that Atlantic City and the MAAC will flourish together; highlighting premier Championships with an electric destination that both athletes and fans can enjoy.”

The Casino Reinvestment Development Authority (CRDA), which oversees Jim Whelan Boardwalk Hall, serves as host to the event.

“On behalf of CRDA, we are pleased to welcome the MAAC back to New Jersey and to host the 2020 Men’s and Women’s Basketball Championships in Atlantic City,” said CRDA Executive Director Matt Doherty. “We are confident that MAAC athletes, families and fans will enjoy the historic venue of Jim Whelan Boardwalk Hall along with Atlantic City’s outstanding restaurants, top-tier entertainment and shopping experiences.”

Tickets for the 2020 Championships are now on sale at For more information, visit and follow @MAACHoops on Twitter.

Join the conversation across social media using #maAChoops20, the official hashtag for the event.

Jim Whelan Boardwalk Hall and the Atlantic City Convention Center are owned and funded by the New Jersey Casino Reinvestment Development Authority (CRDA). Spectra provides both Venue Management and Food Services & Hospitality to Jim Whelan Boardwalk Hall and the Atlantic City Convention Center.

About Atlantic City Sports Commission:
The Atlantic City Sports Commission was officially formed on January 13, 2015 as a 501 (c)(3) organization with the support of Meet AC and the Casino Reinvestment Development Authority (CRDA) to attract sporting events, conventions and competitions to Atlantic City.

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About Spectra:
Spectra is an industry leader in hosting and entertainment, partnering with clients to create memorable experiences for millions of visitors every year. Spectra’s unmatched blend of integrated services delivers incremental value for clients through several primary areas of expertise: Venue Management, Food Services & Hospitality, and Partnerships. Learn more at Follow Spectra on Facebook, Instagram, Twitter and LinkedIn.

About the Casino Reinvestment Development Authority:
The only agency of its kind nationwide, the CRDA has used Atlantic City casino reinvestments as a catalyst for meaningful, positive improvement in the lives of New Jersey residents since 1984.  Under the 2011 Tourism District Act, the Authority's mission evolved from statewide projects to becoming the state's key economic development agency for Atlantic City.  CRDA's expanded responsibilities now include land use regulation, tourism marketing and clean and safe initiatives. The CRDA also oversees Historic Boardwalk Hall (the leading entertainment venue of its size in the country) and the Atlantic City Convention Center.  In total, CRDA has invested nearly $2 billion in more than 400 projects statewide, of which $1.8 billion has been invested in Atlantic City, spurring business investments and expansions, and creating permanent jobs in the process.

For more information about CRDA and our projects, visit  Follow us on Facebook at  and Twitter at

About the Metro Atlantic Athletic Conference:
With 11 institutions strongly bound by the sound principles of quality and integrity in academics and excellence in athletics, the Metro Atlantic Athletic Conference (MAAC) is in its 39th year of competition during the 2019-20 academic year. Current conference members include: Canisius College, Fairfield University, Iona College, Manhattan College, Marist College, Monmouth University, Niagara University, Quinnipiac University, Rider University, Saint Peter’s University, and Siena College.

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